(Yes, but could the biggest B-School on earth be a little stingier with exclamation marks?)
If you let your eyes wander about half the way down the ad, you will find that IIPM is inviting applications for admissions to its MBA and BBA courses.
Well, that's until you actually read the sentence that's there, and it reads thus:
- Applications are invited for Spring-Summer admissions 2006-08/9 to IIPM's unique superior to MBA and BBA courses in Planning and Entrepreneurship.
So why would you, with your eye wandering over this ad and reading this sentence, take away the impression that IIPM offers MBA and BBA courses?
Maybe because as printed, that sentence actually looks like this:
superior to MBA and BBA courses
in Planning and Entrepreneurship.
Question: How likely is it that a random reader, seeing this, will have the words "MBA" and "BBA" stick in his mind?
I'm with you. Not likely at all.
Postscript: See the ad for yourself, here. Don't miss the line right at the bottom, printed almost but not quite as large as the words "MBA" and "BBA": "IIPM conducts its own programmes in Planning & Entrepreneurship (a non-professional, non-technical course)...".
Postscript #2: Link above to the ad in HT no longer works, so I have replaced it with Arzan's copy of the ad. (Thank you Arzan!)