Why do I bring this up now? Most of the contest was conducted online. Since it was essentially a marketing/PR exercise for a car called the Mitsubishi Cedia Sports, it needed to keep a buzz going through the event. It needed plenty of eyeballs/hits/footfalls/[insert your term-of-the-moment] as long as it lasted.
Thus the organizers announced prizes for people who followed the event: hourly ones of gloves, daily ones of some gizmo or the other. The grand prize for such followers was a trip to Singapore to watch the F1 Grand Prix there this coming weekend. If you selected the three finalists correctly, if you chose the winner, you were eligible to win one of these trips. Three such trips altogether.
These were attractive enough prizes that lots of people signed up, hoping to win them. Mitsubishi and their Indian partner, Hindustan Motors, got plenty of that buzz they were looking for. At the prize-giving party at the end of the contest, somebody from HM announced that the site had got some enormous number of hits, making it one of the most-visited Indian sites on the Web.
So here's the point. Those Singapore prizes have not been awarded. Not even a mention of them, since the contest ended.
A large company conducts a contest as a marketing campaign. It announces attractive prizes. It does not deliver. What would you call this?
Me, many words come to mind. "A marketing disaster" are just three.
I mean, would I consider buying a Cedia Sports? Or suggest to a friend that they buy one? Not a chance.
Good job, Mitsubishi and Hindustan Motors.
Postscript: If you feel like telling HM and Mitsubishi what you think, you can do so via these "Contact Us" forms: Hindustan Motors, Mitsubishi India.