So here are those lines, right now. In the ad, they appear immediately below five different rankings ... well, you'll get the drift:
- IIPM believes that it is the #1 B-School in India in terms of COURSE CONTENT, GLOBAL LINKAGES & INDUSTRY INTERFACE. The above rankings don't reflect the same due to the inferiority complex and intellectually dwarfed unquestioning attitude that the industry and the media have developed towards the IIMs over the years. Through its various academic, research, global and industry consulting activities, mentioned in this ad, IIPM aims to make sure that the industry and the media develops the intellectual ability to come out of this unquestioning attitude and accept the reality, very soon. [Non-italics mine]
My free-ranging translation:
- We're ranked so poorly that we have to scrounge around to find some rankings, however obscure and meaningless, that we can actually put up here in our full-page ad. That need to scrounge annoys us no end. So we want to point out -- in a font so tiny we hope you won't read it -- that we're not ranked second-rate because we are second-rate, but because everybody else in the world is second-rate. In fact, they have an inferiority complex and are intellectually dwarfed. And if you believe that, you're just the kind of dude who's going to be thrilled with our course. So what are you waiting for? Sign up!
Fine print. As I said, it teaches you things. In this case, as I read these lines I knew that I need not read one other word in the ad. (And I didn't). The fine print told me all I need to know about IIPM. Which is to say, that age-old lesson: when you abuse others, you do nothing so much as prove that the abuse fits you best of all.
"Inferiority complex" and "intellectually dwarfed". Right. Tell us more, IIPM!
There's plenty of uproar over IIPM and what it has been up to in recent days, so much that I know I don't need to explain here. Except to say this: legal notices from IIPM, in response to criticism, are entirely to be expected. In one way, they serve the same purpose as fine-printed abuse. They prove that the criticism fits.
So Gaurav, good for you. You did a gutsy thing.
Though I'll say this: when Sushma Swaraj swore to shave her head if Sonia ever became PM, I wished Sonia had called her bluff instead of famously renouncing the chance. What I wouldn't have given to see Swaraj shorn.
In much the same way, I wish you had called those laptop-burner-wannabe's bluffs. What I wouldn't have given to see them burning their laptops. Like the abuse and legal notices, it would have said very little about you or IBM. It would have said everything about them and IIPM.
Note: No link to IIPM website above. They get no hits on my account.